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Less noise, more signal

ausrecord social media meaningful conversations quality not quantity

Social media is a great way for businesses to establish relationships with customers, have meaningful conversations and provide the all-important feedback that is vital for providing the high level of customer experience that we feel everybody who gives us a try deserves.

Unfortunately, this becomes more difficult when social feeds become cluttered, and customers struggle to wade through everything to find the information that they really want or need.

We’re taking this to heart and as of today, we will no longer be posting updates for every new product that we add to our range to our social media feeds (even though we still think they’re pretty great and people should know about them).

We will instead stick to publishing updates to our product range via our online store, our eBay store, and the shopping tab of our Facebook page (you can also find us using the shopping tab on Google). So if you’d like to browse the range, that’s where you can find it.

Our main feeds on Facebook, Instagram, LinkedIn, Google Plus, YouTube and Twitter will be reserved for communicating with our valued customers, important news and updates, product tutorials and perhaps the occasional breath-taking photo of our products (and maybe some puppies, everybody like puppies).

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